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As the world of work continues to adapt to a new hybrid model, coffee is playing a central role in rebuilding corporate office culture. For employees returning to offices on a hybrid basis, having a coffee with someone is the perfect way to rebuild relationships with people they haven’t seen in possibly three years. Offices break the isolation and monotony of working from home, but company leaders have to work hard at offsetting the drag of the commute, especially given the fact that the pandemic showed remote workers could be successful. A recent feature article by Bloomberg suggests that workers are staying in the office for coffee, and this trend may be part of a larger plan to encourage employees to return to the workplaces.
The data pulled from the research firm Ipsos analyzed location data from nearly 10 million mobile phones in over 5,000 coffee shops in the New York City area. The data showed that only 12% of visits occur during working hours, but outside lunch hours. The appeal of free coffee in the office is hard to argue with, especially given surging inflation. Coffee has always played a vital role in bringing people together socially. Today, the office is aiming to emulate the coffee house in-house. Coffee consumption is rising while office use has halved in cities like New York compared to before the pandemic. Expanding social space when people are coming in at unpredictable times is a way to mitigate there being nowhere for employees to sit.
Coffee has always played a vital role in bringing people together socially. Today, the office is aiming to emulate the coffee house in-house. Coffee consumption is rising while office use has halved in cities like New York compared to before the pandemic. Expanding social space when people are coming in at unpredictable times is a way to mitigate there being nowhere for employees to sit.
Furthermore, gone are the days of stewed pots of tasteless water. Offices now offer specialist, expensive espresso varieties administered from top-of-the-range machines. Nitro coffee is also becoming increasingly popular among office workers.
While socializing and office life have combined before, the emphasis used to be on out-of-office bonding. However, these days, no one is in the office on a Friday if they can help it. So what happens during working hours to keep people connected matters a lot — and coffee is rising to the challenge.
In conclusion, coffee is a vital aspect of rebuilding corporate office culture in the new hybrid era. It helps to bring people together socially, and its expanding popularity among office workers is a testament to its role in mitigating the isolation and monotony of working from home.